Instagram

Instagram as a social media marketing tool has its strengths and weaknesses. 

Instagram is inferior to Facebook by far. Facebook boasts a whopping 1 billion users while Instagram trails with only 300 million (still, more than Twitter's 284 million user base). 

However, a common mistake most small businesses make is underestimating the potential of Instagram and how useful it can be in promotion regarding social media marketing. Instagram is free to use and should not be overlooked by businesses looking to expand, especially those with target markets in a younger demographic. 

A creative way for businesses to engage with youth through Instagram is generating a popular hashtag (or using an already popularized one) and creating a new wave revolving around the trend of their own product in the process. Instagram has done wonders for many businesses including Siskool Clothing, who started up all their business' social media marketing for their clothing items through Instagram only. 

Therefore it is clear that Instagram should not be overlooked by anyone when regarding or considering social media marketing, whether a big businesses or a sole trader, Instagram can provide a reach over a demographical target market specific and tailored to the product being sold by the business, regardless of what it is. Instagram users can seek out products through the use of #hasthags, key words and followers.