Youtube

Is Youtube the most effective platform for social media marketing overall? 

Youtube is the most effective platform to utilize in regards to video commercials in social media marketing campaigns. This is because there is no time factor in Youtube's platform, if the video in question is relevant to the key words searched it will show up. Simultaneously, Youtube does not lack what Facebook and Instagram have in the popularity rewarding department. 

What is meant by this is that Facebook and Instagram reward popular posts by keeping them in the 'spotlight'. For example, if person A likes photo A, person B is more likely to be exposed to photo A rather than photo B (which was not liked by person A). Although this can be perceived as a strength or a weakness depending on who is utilizing the platform and what they are utilizing it for. 

However, as previously mentioned, Youtube is the stronger platform because it incorporates the popularity rewarding concept through promoting certain videos that are gaining traction to their homepage and also recommending videos to users based on their choices alongside having a search option. 

This sole reason makes Youtube a powerhouse when it comes to video advertising and marketing, because if the video gains enough recognition it will be promoted both publicly and privately, while at the same time still being presented when subjected to a search by any user, anywhere at any time.